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Frequently Asked Questions


Marketing & Starter Pack Questions
Independent Business Owner (IBO), Club Member and Retail Customer Questions
Product Questions

Marketing & Starter Pack Questions
What is Sunrider?
What is network marketing?
How is Sunrider's compensation plan different?
What is the Starter Pack? How can I buy one?
What is the first-time Business Leader Performance Bonus and Marketing Tool Pack?
Is Sunrider a pyramid scheme?
Are the negative stories I've heard about Sunrider true?
What is Sunrider?

Sunrider is a company that helps people start their own franchise-like business with a low investment cost.

  • Sunrider has over 25 years of successful history, operates in over 42 countries with 7,000 retail stores in China. We are financially strong and stable.
  • Sunrider researches, develops, and manufactures its own products, which are unique, effective, concentrated, safe to consume, and of the highest quality.
  • Sunrider's marketing plan has one of the best payouts in the industry and is based on company sales volume (SV) percent, not personal sales volume percent. Many have earned millions of dollars since they joined.*
  • Sunrider provides everything the Independent Business Owners need to start their business immediately.


*The earnings stated are not necessarily representative or typical of the earnings Sunrider Independent Business Owners can or will earn through participation in the Sunrider Compensation Plan. These statements should not be considered as guarantees or projections of your actual earnings or profits. As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.

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What is network marketing?

Network marketing, or multilevel marketing, is part of the thriving direct selling industry. In multilevel marketing, independent Distributors sell a consumable product, person-to-person, away from a fixed, retail location like a traditional grocery or department store. Multilevel marketing plans compensate Distributors on their own product sales and on the product sales of their downline (network).

As a multilevel marketing company, Sunrider offers many benefits to its IBOs, including:

  • A generous, global compensation plan so you can build a stable income.
  • Flexible work hours--you choose your own hours.
  • Your very own business with a small initial investment.
  • Access to the finest herbal health products for your family and home.
  • Opportunity for people of all ages, education levels, and backgrounds to earn extra income.*
Your success is limited only by your willingness to work hard!

*You must be 18 or older to sign up as an IBO.

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How is Sunrider's compensation plan different?

There are many direct selling and multilevel compensation plans available such as binary systems and straight systems. However, Sunrider's compensation plan is unique and superior in several important ways:

  • Make money from the beginning. In many network systems, new people have trouble making money right away because the money flows disproportionately to the uplines. Also, networks simply take time to build. Sunrider has a fair and generous compensation plan. In our plan, new IBOs can start making money as soon as they sign up. This is in addition to the profits new IBOs make from selling our award-winning products. There is no "ground-floor" opportunity. You can earn all the bonuses no matter when you join.
  • Make a stable, long-term income. Unlike other companies which pay out only 10% to 40%, Sunrider pays out 20% of Sunrider sales price for the Trainer Bonus and an actual 58.5% of company sales volume (SV). This payout doesn’t include retail sales. Rewards include generous bonus checks, dream homes, new automobiles, and fun vacations.* Other companies come and go, but Sunrider has been in business since 1982 and has never missed a payout.
  • You are paid like a business partner. Your pay is based on the company sales volume (SV) and not just your personal sales volume like in most other companies. This means your earning potential is much greater with our plan.
  • Make money while you sleep. Sunrider has a global compensation plan so you can do business in over 42 countries. This allows you to make money around the clock. We pay you three times a month, but you only need to qualify once a month. Most plans which pay you weekly also require you to qualify weekly. If you don’t work to qualify that week, you don’t get paid! In Sunrider, many IBOs earn a stable residual income so they can take a long vacation or do philanthropic work without worrying about their next paycheck.*
*The earnings stated are not necessarily representative or typical of the earnings Sunrider Independent Business Owners can or will earn through participation in the Sunrider Compensation Plan. These statements should not be considered as guarantees or projections of your actual earnings or profits. As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.

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What is the Starter Pack? How can I buy one?

The Starter Pack contains a selection of our best-selling products and essential marketing tools. It’s our most popular product pack and introduces people to Sunrider's high-quality products. We developed the simple Starter Pack system to help you quickly build your Sunrider business. When you purchase a Starter Pack, you can sign up to be a Sunrider IBO.

You can purchase the Starter Pack from your sponsor or directly from Sunrider. It's a small investment to enjoy the best business opportunity and the best products.

SR Starter Pack includes
  • 1 Calli® 10-pack
  • 1 Fortune Delight® 3 g 10-pack
  • 1 SunSmile® Fruit & Vegtable Rinse 1 oz.
  • 1 VitaShake® 10-pack
  • 1 Sunbreeze® Oil .17 oz.
  • 1 SunSmile® Herbal Toothpaste 2.3 oz.
  • SunBright® Household SuperClean™, 4.6 oz., 2-headed bottle
  • Sunrider® Sales Price List
  • Sunrider® Product Catalog
  • IBO Application
  • $30 Retail Profit (paid to Sponsor)
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    What is the first-time Business Leader Performance Bonus and Marketing Tool Pack?

    The first time you qualify for the Business Leader Performance Bonus, you will receive your first-time Business Leader Performance Bonus check and Marketing Tool Pack. The Marketing Tool Pack contains professionally designed tools such as the Simply the Best® brochure, Company Profile, Product Catalog, product brochures, training CD-ROMs, and DVDs. The Marketing Tool Pack contains everything you need to successfully present Sunrider and train your downline. It is also available for sale.

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    Is Sunrider a pyramid scheme?

    No! Sunrider is an international company with a stable, successful history. Sunrider provides its IBOs with outstanding products and a legitimate business opportunity. There are very important differences between an illegal pyramid scheme and a legitimate multilevel marketing (MLM) company like Sunrider:

    Real products, real customers: Sunrider offers a wide variety of high-quality herbal food and supplements, skin care, and home products at a competitive price. Sunrider's business is based on repeat customers who enjoy our products. Our IBOs are our most loyal consumers. Pyramid schemes, however, do not offer a real product or will charge unreasonable prices for a cheap product.

    Commissions based on product sales: Sunrider pays commissions and bonuses to IBOs solely based on their product sales, i.e., their sales volume. Sunrider does not compensate IBOs for merely recruiting or sponsoring another IBO, nor does it charge high fees for marketing tools. On the other hand, pyramid schemes usually base compensation on recruiting new people and charge high fees for marketing tools because they don't have a legitimate product to sell.

    Cost of joining Sunrider is low: The fee for the Starter Pack is comparable or even lower in comparison to other legitimate MLMs. Customers can also join for free. Pyramid schemes often require exorbitant fees to join because they make their profits on signing new recruits, not selling real products.

    No inventory required: Because Sunrider bases its business on selling high-quality products to consumers, we do not require that IBOs maintain large inventories. In contrast, pyramid schemes may pressure or require you to purchase large inventories and training materials.

    Anyone can make money: Making money in a pyramid scheme requires getting in at the "ground level." However, Sunrider's World Seamless Compensation Plan is fair and generous to all of our IBOs no matter what their level is, so anyone can make money at Sunrider if they are willing to work.*

    *The earnings stated are not necessarily representative or typical of the earnings Sunrider Independent Business Owners can or will earn through participation in the Sunrider Compensation Plan. These statements should not be considered as guarantees or projections of your actual earnings or profits. As with any other independent business, success results only from dedicated sales efforts, hard work, diligence, and leadership.

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    Are the negative stories I've heard about Sunrider true?

    Sunrider is a successful international company operating in over 40 countries. Like every large global company, Sunrider has faced challenges, rumors and criticisms in its history. More importantly, it has weathered tough times and come through even stronger.

    While we embrace the opportunities the Internet affords, we understand that people can post negative stories and criticisms about Sunrider or find disputes that have long been resolved. We feel that there is nothing to hide because we believe in the integrity of our business.

    The book Journey to the Sun sets the record straight about Sunrider's remarkable story. In it you will learn about Dr. Tei-Fu Chen's life from his humble beginnings to the formation of Sunrider and the challenges he and Dr. Oi-Lin Chen faced in making Sunrider a successful global company. Sunrider continues to grow boldly and with greater knowledge and experience.

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    © 2009 The Sunrider Corporation d.b.a. Sunrider International. All rights reserved.